A Fras-le, líder no segmento de materiais de fricção automotiva, conquistou o Prêmio Inova 2015 – Indústrias do Novo Varejo como a melhor marca na categoria Pastilha de Freio do mercado nacional. O evento de premiação aconteceu nesta quarta-feira (02/12) na sede do Sindipeças, em São Paulo.
Promovida pela Editora Novo Meio com o apoio do Sindipeças, a pesquisa – conduzida pela Ipsos, uma das mais conceituadas empresas de pesquisa do mundo - aponta por lembrança e preferência de marca, os fabricantes de autopeças que mais se destacaram no mercado de reposição através de seu portfólio.
Para isso, foram entrevistados mais de 500 varejistas de componentes para veículos leves de todo o Brasil, entre proprietários e gerentes de lojas de autopeças e serviços, que elegeram as melhores marcas por segmento de produtos.
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